Where are you going? That’s the question I ask myself at the start of every New Year. It helps me to identify my course of action throughout the year. Just as you use a map to identify where you are physically going when you travel, I use my sales strategy as my GPS to help me identify my future course. For me, my goal every year is to grow the Optima Health membership. As a small business, I suspect you pl ...

This was what the crowd chanted while the Mayor of Roanoke, David Bowers, cut the ribbon during the open house to celebrate the opening of the Optima Health office and expansion into the Roanoke & New River Valley communities. This chant was meant to sound like Bill Roth's cries of "TOUCHDOWN TECH!" that have become a favorite of Hokie fans of all ages. Optima Health is a sponsor of the Virginia Tech Ho ...