Contributors

Barbara Shoemaker
I’ve worked as a Marketing Consultant with Optima Health for the past 12 years. I develop and execute strategic marketing plans for health plan products. It has been exciting to see how marketing continues to develop and evolve with changing technologies and marketplace. I have over 25 years experience in marketing and strategic planning, primarily in healthcare (including long-term care, health insurance, children’s hospital, and integrated hospital system). I am from Virginia Beach and graduated from Virginia Tech. I enjoy being outside either running, gardening, camping, sunbathing or riding bikes.
I’ve worked as a Marketing Consultant with Optima Health for the past 12 years. I develop and execute strategic marketing plans for health plan products. It has been exciting to see how marketing continues to develop and evolve with changing technologies and marketplace. I have over 25 years experience in marketing and strategic planning, primarily in healthcare (including long-term care, health insurance, children’s hospital, and integrated hospital system). I am from Virginia Beach and graduated from Virginia Tech. I enjoy being outside either running, gardening, camping, sunbathing or riding bikes.
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Ruth Manlove
Marketing Specialist for Sentara and Optima Health. When I joined the physician sales team in 1998, I had the opportunity to work closely with our hospital teams, doctors, and medical practices. In 2004, I joined the marketing team and focused on sales and marketing initiatives at Optima Health, the insurance arm of Sentara. I enjoy community service and beach time with family and friends.
Marketing Specialist for Sentara and Optima Health. When I joined the physician sales team in 1998, I had the opportunity to work closely with our hospital teams, doctors, and medical practices. In 2004, I joined the marketing team and focused on sales and marketing initiatives at Optima Health, the insurance arm of Sentara. I enjoy community service and beach time with family and friends.

Gina Gremminger
I am a Marketing Consultant for Sentara Healthcare and Optima Health. I have worked in healthcare for 22 years with the last 15 years at Sentara. I was born in North Carolina and attended High Point University. I have lived in Virginia Beach for 15 years and have two sons. I enjoy baseball, reading, movies, music and Words with Friends.
I am a Marketing Consultant for Sentara Healthcare and Optima Health. I have worked in healthcare for 22 years with the last 15 years at Sentara. I was born in North Carolina and attended High Point University. I have lived in Virginia Beach for 15 years and have two sons. I enjoy baseball, reading, movies, music and Words with Friends.