Does Social Media Really Work? This Photo Says It All!
There’s no doubt social media is a hot topic today, and some seem to have truly mastered its power. Want to learn a thing or two? Just ask the folks at Charlie’s Café in Norfolk.
The Virginian Pilot reported on June 15 that Tom Hanks, in town to film a movie, stopped by Charlie’s Café for breakfast. Hanks said he followed the recommendations on social media.
Social media is about connecting, communicating and being visible. Done right it gives you the ability to connect with clients, partners, suppliers, the press, celebrities and, most importantly, experts in your sector.
When we hear “social media” most people immediately think of the big three services – Facebook, Twitter and LinkedIn. But social media also includes blogging, YouTube, Pinterest, Google+, and a whole host of other sites that allow you to connect and communicate.
Starting with Facebook, Twitter and Linkedin, here is a simple overview, prepared by The Guardian.
Twitter is for comments, connection and quick communication. You’re limited to 140 characters in your tweets so it’s like sending a text about what you’re doing, what’s happening, what you’ve read, how you can help, your opinion, your know how and more.
You can search Twitter to find people talking (tweeting) about what you do and join in the conversation. Don’t feel hesitant about talking to someone you don’t know, it’s the perfect opportunity to show what your company can do, or to ask advice from someone you respect. It’s the easiest start to social media as it’s open, inviting and everyone can join in.
Follow Optima Health on Twitter here.
Facebook allows you to say more and come back to conversations easily—it’s about friendship and relationships. You can set up groups, promote events or share videos and photos.
You can also set up a business page (or several) on Facebook to share what your business is doing openly. A Facebook business page is a perfect way to connect with clients, share feedback, act as a customer service portal, make offers and share opinions.
Join Optima Health on Facebook here.
LinkedIn is viewed as the business social media site but it’s much more than a place to list your CV. You can search connections, join active groups in your industry and interests, offer answers and ask for help. If you’re in B2B you need to be using LinkedIn to make connections and have conversations.
LinkedIn is also a great place to look for help and advice. Joining groups allows you to ask questions, find mentors and connect with people in your industry who have been where you are now.
Checkout Optima Health on LinkedIn here.
There are good reasons to use social media, either personally or for your business. Certainly Charlie’s Café will be benefiting from the fabulous publicity for months—as well as the generous tip Hanks left!
(Ted Warren | Courtesy Photo)
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