2012 Destination: Growth & Satisfaction

Posted by: web_admin Posted date: February 24, 2012 In: Members in the News | Comments: 0

John DeGruttola, Senior Vice President, Marketing & Sales

Where are you going? That’s the question I ask myself at the start of every New Year. It helps me to identify my course of action throughout the year. Just as you use a map to identify where you are physically going when you travel, I use my sales strategy as my GPS to help me identify my future course. For me, my goal every year is to grow the Optima Health membership.

As a small business, I suspect you plan your year in a similar way. Your number one goal is to grow your business. That’s a given. When you review your health insurance offering it may seem like a daunting task. Are you getting everything you need from Optima Health? Is there something we could be offering you to assist you in making your decision?

As much as we want to grow our business, we want to ensure that our clients are being treated well. We value your business and want to ensure that you have great customer experiences when you interact with us. Additionally, we’re always looking for ways that we can enhance your experiences with us. Would you like a web series on health reform or are you interested in simple employee wellness programs you can implement? Share your thoughts with us, as our goal is to provide an exceptional customer experience.

In 2012, Optima Health is making a significant leap into a new market, Roanoke and the New River Valley. We feel good that we are able to grow despite the downturn economy. Additionally, the small businesses in our Healthy at Work program are enjoying reductions in premium by partnering with us to improve the health of their employees.

Late last year we launched a new Emergency Travel Assistance Program to all Commercial and Individual members that provide an array of medical services for members while traveling 100 miles or more away from home. I’m eager to hear if you’re employees have utilized this service. We’d like to tell your story through our blog, so please share.

Our new partnership with Hospital Corporation of America (HCA) has enabled us to complete our network in Richmond offering more options for small businesses in that community as well.

As you follow your road map for 2012, I encourage you to share any ideas or suggestions on how we can improve or enhance our relationship. Your feedback is invaluable. Safe travels!